Gamified Mobile App
Cashio
A gamified lead-submission app for car financing agents, built for the dealership floor and designed around instant rewards.
Role
Year
The Product
Submit a lead. Get rewarded.
Cashio is built around a simple idea: give agents an easier way to submit financing leads, and give them a clear incentive to keep using it. In practice, that meant designing for a very specific context. Agents use the app in short moments between client conversations, often while standing on a busy dealership floor. Every action had to feel fast, obvious, and worth completing. The product combines utility and motivation: a simple lead flow, a financing calculator when needed, and a reward system that makes each submission feel immediately valuable.
Use the calculator
Submit lead
Get an instant reward
Win bigger
Onboarding
Getting into the system
Before agents could use Cashio, they had to go through a short onboarding flow: phone entry, personal details, agency details, and approval. One unusual part of the experience was the manual approval step. This was requested by the client to make the system feel more credible and controlled - only verified agents should be able to enter. The challenge was to keep that waiting moment from feeling like friction. The flow still had to feel simple enough not to lose people before they even got started.
Post-Approval
A focused tool for fast lead submission
Once approved, agents enter a product built for quick action. The interface is intentionally narrow in scope: submit a lead, use the calculator if needed, and move on. A key product decision was keeping two submission paths instead of forcing everything through one flow. Some conversations need financing calculation in real time - loan amount, down payment, monthly installment. Others don't. Sometimes the goal is simply to pass the lead on as quickly as possible.
Calculate First
For conversations where the offer needs to be worked out on the spot.
Direct submission
For moments when the lead just needs to be sent quickly.
The Rewards
Instant rewards, bigger wins
Rewards are the main motivation layer in Cashio. Agents get an instant reward after submitting a lead, and a larger one if it becomes a completed deal. Each lead also contributes to the agency’s total, helping teams unlock collective prizes. This makes the system feel both personal and shared: a small win for the agent, and a bigger win for the team.
The Outcome
From concept to build-ready product
The project ended with a complete Figma handoff for development: end-to-end flows, Hebrew UX copy, component specs, and detailed interaction notes. The final product gives agents a fast, clear way to submit leads and get rewarded for them - while giving the client a system that feels simple to use, motivating in practice, and ready to build on.
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