Gamified Mobile App
Cashio
A gamified lead-submission app for car financing agents, built for the dealership floor and designed around instant rewards.
Overview
Car salespeople earn commission on every financing deal they refer, but in a crowded market, Cashio needed to make one option feel faster, easier, and more rewarding. I designed the product from scratch: product definition, information architecture, visual system, Hebrew UX copy, and full developer handoff.
Role
Year
The Product
Designed for thirty-second decisions
Cashio is built around a simple loop: submit a lead, get paid when it closes, and unlock prizes as more leads come in. But the real constraint was context. Agents use the app in short moments between client conversations, often on a busy dealership floor. That shaped the core principle of the product: every action had to be fast, obvious, and easy to complete.
The Calculator
Making the calculator optional, without making it secondary
The financing calculator was a core part of the flow, allowing agents to calculate loan amount, down payment, and monthly installments with the client in real time. Initially, it was planned as a mandatory step before submitting a lead. But not every conversation needs calculation. Sometimes the client simply wants to be contacted with a proposal. I split the flow into two entry points: one through the calculator, and one directly to the lead form. Both support the same goal, but each fits a different client mindset.
The Prizes
A prize system that recruits from within
The prizes screen was designed around two motivations: personal progress and collective achievement. The personal tab shows each agent their own monthly progress, while the agency tab shows the branch’s shared goal. Every lead moves both tracks forward. This created a reward loop where individual usage naturally encouraged team participation, without relying on a separate referral prompt.
The Character
Giving the product a face
The product needed a visual element that could carry celebratory moments: success screens, prize unlocks, and empty states. Although it’s not my area of expertise, I created an initial mascot concept to define the character’s role, personality, and tone within the product. The goal was to make key moments feel more playful and memorable without turning the interface into a game for its own sake. The client chose to move forward with the initial character direction, with animation and further refinement planned for future versions.
The Outcome
From concept to build-ready product
The project ended with a complete Figma handoff for an offshore development team: five end-to-end flows, Hebrew copy for every state, component specs, and detailed interaction notes. The final product balanced speed, clarity, and motivation, giving agents a tool that felt simple enough to use in the middle of a dealership floor, but rewarding enough to keep coming back to.
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